this post was submitted on 28 Aug 2025
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New European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year, according to the European Automobile Manufacturers Association, or ACEA.

BYD recorded 13,503 new registrations in July, up 225% annually.

Elon Musk’s automaker faces a number of challenges in Europe, including intense ongoing competition and reputational damage to the brand.

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[–] vga@sopuli.xyz 8 points 1 day ago* (last edited 1 day ago) (17 children)

From an american billionaire to a chinese billionaire. Glory to Europe, never doing anything well themselves.

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[–] krigo666@lemmy.world 42 points 2 days ago (6 children)

I will buy neither.

BYD is selling a lot because is subsidized heavily by the chinese government to disrupt european brands, and this despite having a 35% tariff on top for not disclosing this to the EU.

[–] SaveTheTuaHawk@lemmy.ca 16 points 2 days ago (3 children)

BYD is hiding $44B in debt. Chinese EV industry is eating itself and is the next Evergrande. They are losing money on every sale.

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[–] CircaV@lemmy.ca 8 points 1 day ago
[–] ileftreddit@piefed.social 32 points 2 days ago (1 children)

Upon hearing the news, the market sent TSLA up 490%, now Elon is a trillionaire

[–] Damionsipher@lemmy.world 34 points 2 days ago (3 children)

The stock is actually up 10% this month. The stock market is a shell game on full display at this point.

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[–] Deflated0ne@lemmy.world 6 points 1 day ago (5 children)

Good.

I don't care who wins as long as the US loses.

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[–] Treczoks@lemmy.world 11 points 2 days ago (2 children)

And their cars are not all roadworthy here in Europe.

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[–] scathliath@lemmy.dbzer0.com 5 points 1 day ago

Lovely, let's keep making certain the stupid prizes he wins are worth it. He likes Tesla so much, we could collectively do the funniest thing by making sure his fortunes end.

[–] fittedsyllabi@lemmy.world 24 points 2 days ago (2 children)

Did he really think Europe would like his Elon Hitler salute?

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The article mentions the reputational damage with a half-sentence, but we all know the main reason no one wants to buy a swasticar is. Europeans have quite the attention span, and as long as Elon is associated with Tesla - which is pretty forever - their brand is poison. Not very truthful journalism, this is.

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