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Exclusive: TfL sells sponsorship rights to whole Tube line in lucrative rebrand deal
(www.standard.co.uk)
Talk about the UK rail network.
Stop it! Everything does not need to be turned into advertising.
It will keep happening until we recognise that public transport is public good that pays for itself by existing and not something that should self fund.
London is incredibly unusual in international cities where central funding is not the dominant source of funds.
They need the money and it’s a very desirable demographic.