this post was submitted on 26 Jul 2023
987 points (91.0% liked)

Technology

75876 readers
3598 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots


founded 2 years ago
MODERATORS
 

Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

...

Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

(page 3) 50 comments
sorted by: hot top controversial new old
[–] blackkn1ght@lemmy.world 7 points 2 years ago (1 children)

So what is stopping the companies from just paying the 9 bucks for the verified status and telling the muskrat to sod off?

load more comments (1 replies)
[–] HawlSera@lemm.ee 6 points 2 years ago

Speedrunning the collapse of the Corponet

[–] over_clox@lemmy.world 6 points 2 years ago

What is this "Twitter" you speak of? Is it that dead blue bird?

[–] Jaysyn@kbin.social 5 points 2 years ago

Elon is fishing for suckers.

[–] theneverfox@pawb.social 5 points 2 years ago

More than that.

He's dispelling the myth of the billionaire businessman. He could show up quite a lot in all sorts of history books

[–] GustavoM@lemmy.world 5 points 2 years ago

X.org is really stepping up their game eh?

[–] adam@lakedistrict.social 4 points 2 years ago

@NevermindNoMind #Musk is getting desperate now.

[–] xc2215x@lemmy.world 3 points 2 years ago

Of course Elon would do this.

[–] DavidW@poweredbygay.social 3 points 2 years ago
[–] mpjames@glasgow.social 3 points 2 years ago

@NevermindNoMind And, presumably, the brands will also lose an incentive to stay on the platform, especially now that it’s in the progress of re-branding as not-Twitter?

load more comments
view more: ‹ prev next ›