Has absolutely nothing to do with prices being too high
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And that’s basically it!
There's a retail strategy of putting products at your fingertips in the checkout aisle in order to entice you to buy it. Candy right next to you, so you're munching on it when you leave the store. You feel good, they get money, no additional load on the staff.
This is, effectively, the opposite strategy. Make getting your hands on anything annoying and difficult, increase the number of floor clerks you need to constantly unlock the shelf, and generally make the retail experience slower and more unpleasant.
Both are correct. It's too expensive AND it doesn't help sales. There are no reps around to unlock the doors, why would you wait to buy?
Target near me has all the booze locked up. They have a button you can press to get an employee to open the cases for you to buy something. I waited 10 minutes for someone to come and open up the case to buy a bottle of Campari. Nobody ever showed up. I wrote Target to tell them I'll be looking elsewhere from now on for any item they keep in a case.
Retail will migrate even more to online shopping where it can't be shoplifted
When asked for an inventory of items stolen, the CEO said "it's still printing."
Stopped at my local Best Buy the other day. Needed an SSD that was locked behind glass. After attempting to get help for a half hour I ordered one on eBay from the parking lot and drove home. I've honestly tried to support brick and mortar where I can but I give up.
I expect lighting, store position, lots of cameras, hidden security tags, diligent security and psychology would minimize losses and maximize the chances of catching people stealing items.