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"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again
(blog.privacyguides.org)
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this post was submitted on 14 Jul 2024
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So I read a bit of Mozilla’s documentation about this feature. It sounds like they’re trying to replace the current practices with something safer. Honestly, my first thought is that this is a good thing for two reasons.
If both of these are true, then it could be a net positive for the world. Please tell me if I’m wrong!
"Our hope is, that if we transfer the bank robber some of our money in advance, they'll not come in and rob all of it."
No! Jail the fucker!
While I appreciate your sentiment, this just isn’t realistic in the current state of the world. First, you need to make these kind of tactics illegal enough to incarcerate a person. Second, you need to expand and enforce this law globally. We definitely need this level of global cooperation, but are also soooo far away from achieving it
I mean they don't have to literally jail advertisers (although I'd love that). I'd agree with hefty fines. Which, while not perfect, several EU laws have shown is possible unilaterally (e.g. Apple allowing third party app stores in the EU, albeit kicking and screaming).
I agree that it's a mountain to climb, but we sure won't reach the summit if we walk in the other direction.
The EU is a large enough governing body to have a significant global impact. And I truly appreciate the progress it makes on important subjects.
However, it’s still not effective enough. Apple doesn’t allow third party app stores in countries outside the EU.
The EU can't "save" the rest of the world alone, true. All I'm saying is it doesn't necessarily require the entire globe to cooperate to outlaw something just because it's on the Internet. And that Mozilla scheme won't save you either.