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ASUS is apparently killing the ability to root present and future Zenfones
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
Because it's only unpopular to a niche audience. Granted, those buying a Zenfone are niche, but still. They stand to make more by locking the phones down for Samsung-level bullshit than they do from the customers they'll lose here.