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Google Maps tests new pop-up ads that give you an unnecessary detour
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
In Virginia, at least, it's not a meaningful distinction.
There used to be an exception for GPS, but the state changed the law a few years ago so that any non-hands-free use of a phone in a non-parked is a ticketable offense. Swiping away an ad at a red light would technically be illegal.
I do not live in Virginia. Is this law actively enforced? Lots of things are "technically illegal".
Anecdotal, but a friend of mine was ticketed for it within the first week it went into effect. She (understandably) assumed that being stopped at a stop light was acceptable. That said, I'm not aware of any enforcement since then and wouldn't be surprised if they deliberately only enforced it right after it took effect.
Still wouldn't risk it, though.