I expect it is natural that there is a tipping point, where there is enough content that it becomes engaging for others. It's like going to a house party. The first few people to arrive at the party awkwardly stand around and might leave early. Once there is the right number of people, the group dynamic shifts and the entire energy of the party is elevated. The Exodus brought a lot of curious visitors, but everyone was standing around. Now there's engaging content and comments are growing. Some of those who stopped by in June will likely come back at some point if they left early -- I did the same thing in the early days of Reddit. I think there's been a large enough influx to kick things off and I expect things to continue to grow, but the active user count was probably inflated significantly over the past couple of months and will be resetting to more reasonable numbers.