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This prototype turns your car’s windshield into a giant AR display
(www.theverge.com)
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This should be great. People don't even k ow how to drive with a completely clear windshield, and don't even get me started on the likelihood of AR ads superimposed over your view in "unintrusive areas"
The ads are a concern, but it would be neat to have your nav overlayed on the road. I imagine manufacturers removing instrument clusters and putting all the relevant information on the windshield in the next evolution of Tesla's dumb idea to put everything on the infotainment.
There totally will be driverless taxi with obnoxious and unmutable ads, just like with gas pumps. You will be able to watch ads on YouTube and Netflix while your car drives you to the next location of a realized dystopian nightmare.
HUDs in cars is already a thing! A lot of newer vehicles have it, at least in the higher trims
HUDs in cars have been a thing since the late 80s, not the same thing as an whole windshield display for AR.