Technology
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In the eighties, it was acknowledged that since the fifties the viewing public are more resistant to commercials and marketing, outpacing their new techniques (more commercials, engaging commercials, obnoxious commercials, product placement, having whole shows that are one big commercial, etc.)
One factor is as marketers hard-sell middle age men, they're also immunizing their kids and grand kids who grow up skeptical of anyone saying anything nice lest they're trying to sell something.
This also likely figures into the attendance crises experienced by religious ministries as old parishioners age out and new ones realize they don't have time for spirit or money for tithes.
Fascinating, I assumed roughly this behavior but I don't think there's much information about the futility of marketing because it threatens the jobs of marketers, any good sources?
Both Cracked and Wisecrack have done videos on the phenomenon. I suspect the reason it doesn't affect the job is because the immunizing effect is general while the promoting effect is specific. Coca-cola wants to boost Coke, even if in so doing, they weaken all future promotions of everything.
Whenever I see an ad telling me how my life could be better if I just bought the next widget, I think of a line from the princess bride:
"Life IS pain. Anybody who tells you otherwise is trying to sell you something."