Technology

60052 readers

3090 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago

MODERATORS

882

Google won’t comment on a potentially massive leak of its search algorithm documentation (www.theverge.com)

submitted 6 months ago by Bishma@discuss.tchncs.de to c/technology@lemmy.world

140 comments fedilink hide all child comments

A purported leak of 2,500 pages of internal documentation from Google sheds light on how Search, the most powerful arbiter of the internet, operates.

The leaked documents touch on topics like what kind of data Google collects and uses, which sites Google elevates for sensitive topics like elections, how Google handles small websites, and more. Some information in the documents appears to be in conflict with public statements by Google representatives, according to Fishkin and King.

you are viewing a single comment's thread
view the rest of the comments

[–] Omniraptor@lemm.ee 2 points 6 months ago (1 children)

wait what is "social planning" and how is it different from conventional marketing on social media. That seems pretty far removed from search engines

[–] WindyRebel@lemmy.world 0 points 6 months ago* (last edited 6 months ago)

Great question! Search engines crawl social media and discover links. It can be a sign of trust and authority if it’s shared widely, which can help boost signals of page importance to Google (or other engines) and help with pushing up in organic ranking positions.

Harmonizing brand details (name, address, phone number, website link) across all social platforms is important so you don’t send mixed signals or lead to unneeded redirects.

There’s also figuring out what page(s) you want to ensure are showcased if multiple URL links are allowed or maybe your social team doesn’t know all of the page assets you have to satisfy their audience, such as an orphaned page. These are part of what are called “backlinks”.

Hashtags do matter for some platforms and knowing how to research them for intent is wise.

There’s also open graph (OG) metadata that you can set on a webpage that allows your metadata to be different on social platforms than you would use for a search engine - tailor to your audience!

Edit: one other thing is, while not social media, maybe connecting with a social team (if there is one) to find out if any posts need to be applied to Google Business listings via a Google Post for local locations.