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Google is redesigning its search engine — and it’s AI all the way down
(www.theverge.com)
This is a most excellent place for technology news and articles.
I think the problem is that search does not make money. Ads make money, and subscriptions make money. Convincing people to switch from Google ads to New Google ads would involve dumping tons of money into becoming popular enough to attract advertisers. Convincing people to pay for search, like Kagi is doing, is probably even harder.