These are result of fame and money that is promoted in capitalism to be the most important thing in life(due to the capitalist to feel like important and worthy in their mind).

The influencers of today are result of this culture being on the current algorithm driven capitalist social media that promote them as they are the perfect people that cater to normal people for all there attention with most abnoxius ways for the fame and chance to make money. This behaviour is promoted by the social media and it's the norm for being a influencer, for people to being the new influencer they redo it and more braindead as to cater to those influencer audience. All this being promoted as brainded content by social media for our attention and money.

This is natural for these influencer as capitalist social media gives fame and money while it takes away your humanity.