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this post was submitted on 10 Apr 2024
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Yes, marketing. Microsoft is good at it.
I don't even know if I give them that. I guess pricing things just at the edge of you begrudgingly buying them instead of going elsewhere is "marketing" if you squint. I mean, by all accounts they're worse at branding than Apple and worse at PR than literally everybody else in their competing markets. After a certain critical mass it probably doesn't matter much, I suppose. At least not short term.
Well by definition it's marketing. Communication, branding, PR are just some disciplines of Marketing, pricing definition is another and you can always be at the "edge of you begrudgingly buying them" then you're good, very good at it.