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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
This is a great point I try to convey to my less-technical friends and family. Looking at a webpage is not like changing the channel on a tv of old. Looking at a webpage pulls code from who knows where and executes it on your local machine.
These advertisers expect that I should blindly trust them to execute code on my cpu, in my memory, on my machine? Yeah fuck that, it's a privilege. I don't invite every hobo walking by to come into my house and take a shit in my toilet.
If they don't like that not everyone executes their syphilis-ridden javascript, then they should put their shit behind a paywall. But they won't, since they know they don't have a product worth paying for.