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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
I installed an ad blocker once I started getting unmuted video ads. I would be studying for an exam and suddenly start getting blasted with a super loud ad. This was in like 2015, before Chrome added the speaker icon next to the tab playing sound I had to look through every tab to find the source and mute it.