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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts (www.nbcnews.com)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[–] Hubi@feddit.de 8 points 8 months ago* (last edited 8 months ago)

He's the best example of someone falling upwards. He's not much more than a cash cow for other people running the companies that he owns and their successes are not happening because of Musk, they are happening despite of him. It goes as far as SpaceX allegedly using "handlers" to keep him from interfering with the actual development. I'm pretty sure that you, as a mod of !mechanicadvice@lemmy.world, have more technical experience as the guy who claims to be the genius behind Tesla.

The reason that Musk is making these obviously dumb decisions at Twitter is because it's 100% his toy to play with and there's nobody else running the show for him. What we are seeing is essentially the unfiltered effect that he has on a business.