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this post was submitted on 05 Jul 2023
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You're fooling yourself if you think Bing is any different, or that ChatGPT won't become the same thing. It's destiny is to be a smarter version of Alexa, only users will falsely assume neutrality it doesn't possess.
The only thing the others have over Google is they're not the primary focus of SEO, but that will change. SEO has devoured the corpse of Google search and waiting to determine what prey it should focus on next.
100% Google has been the best place to put effort it. If they slide down the popularity ladder then the next will become the zone of battle. I'm firmly of the belief that all options are temporary and on an eventual course of becoming bad, some faster than others. It's a case of being able to just adapt and move on. Be it google, reddit, netflix, whatever.
Time for a federated search engine?
Stop. Don't make federated the next crypto/blockchain
It was mostly in jest. But some sort of community run search engine could be interesting.
One thing with an AI-based search engines is that they might have better luck not getting influenced by SEO techniques. Like I can pretty reliably look at a website and determine if it's useful or just got to the top by gaming the search engine. It just takes time, and I'm sure some tools could help even more with that