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JPEG XL: How It Started, How It’s Going
(cloudinary.com)
This is a most excellent place for technology news and articles.
But google also participated to the creation of JPEG-Xl.
And having "their" standard win does not make any sense to me to see where they benefit from it.
As I said earlier and have repeated:
If you've got a better guess please share. No one knows why they've done it except Google. The popular theory is that they're doing so to push WebP+AVIF instead, because it's one of few ideas that makes sense. We know their decision is political in some nature:
Making one or two of these mistakes before correcting them might be understandable, but making all of them and going radio silent when called out for them means they're doing this with a motive that is not data-driven or in good faith.