“The Cybertruck does not ship with clear coat, that outermost layer of transparent paint that comes as standard on almost every new motor vehicle on the planet. Instead, each Cybertruck owner has the option to purchase a $5,000 urethane-based film to "wrap your Cybertruck in our premium satin clear paint films. Only available through Tesla."”

That’s bullshit from Tesla, because they definitely don’t have special PPF that isn’t available aftermarket. They certainly have not invented a vinyl film. That’s not an unreasonable price for a PPF job of an entire vehicle, but PPF isn’t suitable for every part of a car. The fact that the paint has no clearcoat at all should not be addressed by charging the customer extra.