Enough Musk Spam

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The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests (mashable.com)

submitted 9 months ago by Hypx@kbin.social to c/enoughmuskspam@lemmy.world

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These numbers are legitimately shocking.

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[–] InEnduringGrowStrong@sh.itjust.works 7 points 9 months ago (1 children)

I think the implication is some of these bots are meant to make twitter are used to fake twitter's engagement numbers.
When they pitch to a customer (to sell ad space), it looks good on paper.
Then they but ad space, but fail to convert anything from it because it's just bots.
TL;DR: Twitter is kinda scamming advertisers

[–] atzanteol@sh.itjust.works 1 points 9 months ago

The article kinda dances around that.

But then it's implying that all the other sites do it too, just less?

Slightly more than 2.8 percent of the 306 million visits sent from TikTok were determined to be fake. Out of the 90 million visits that came from Facebook, a bit more than 2 percent were fake. And Instagram's traffic was only 0.96 percent fake, based on 749,000 visits.