I remember being in college using Facebook to just talk to friends and share photos. Then, I remember learning through some news article that brands were excited to have their own Facebook pages and being confused because it seemed like the last thing anyone would be interested in visiting. I also remember seeing people my age getting jobs making Facebook pages for companies and laughing at how ridiculous that sounded. Why would any company pay someone for that?

The enshittification has been happening for a really long time.