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this post was submitted on 08 Feb 2024
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Facebook doing edu (initially only one school) only was to target a specific audience. Google followed the exclusivity model to gain hype and encourage word of mouth.
Neither did it for security reasons and both switched to open sign-ups once they reached a certain level of users.
I did not work at either at levels where I would know their reasons but whatever their reasons it did make growth in the start slow and steady.