Yeah, I really, really hate ads. Premium used to be a lot cheaper so I am sort of grand fathered in though I expect that won't last. I could ad block (all my browsers are ad blocked) but I would have to maintain it not only on my devices but other family members with a variety of apps, platforms, networks etc. It is easier to pay fuck off money. Bonus is that a dribble of the funds goes to creators I watch though realistically the best way to support creators is to fund them more directly if you can afford it.