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Duolingo lays off 10% of contract workers, partly due to AI
(www.techspot.com)
This is a most excellent place for technology news and articles.
the original author coined it
en - shit - ify: [commence] + [ordure] + [make]
I guess because it's the start of a long and slow process, that holds the context of it not being as shit before. Whereas without the prefix it suggests a more sudden, decisive and completed act.