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Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue
(www.bloomberg.com)
This is a most excellent place for technology news and articles.
That's 9m globally compared to the 1.6m/4.4m in Spain. They're still adding new users in emerging market countries. I'd imagine the issue is that their users are falling off in their previously established markets (probably western countries, which I'm guessing make more money per sub too).