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If you value privacy, ditch Chrome and switch to Firefox now
(www.fastcompany.com)
This is a most excellent place for technology news and articles.
It is a monopoly. They've been doing crap like not adhering to common standards and adding their own stuff on top so that chrome compatible websites might not work in Firefox. That wouldn't be the case if they weren't so big so as to force others to follow whatever design choices they make.
Then those standards can be installed in their respective forks. I don't know how many times I can say "Chromium is not Chrome" before you people understand this.
I perfectly understand that chromium is not chrome. Unfortunately the development of modern web browsers is so fast and complicated that it isn't possible to maintain a fork that is secure by a small organisation. You can do cosmetic things like Vivaldi or brave or whatever but forking the engine itself is a herculean task. See how well palemoon or waterfox are faring.
Brave is well-funded, which is also on why it's one of the better browsers. You don't need AdBlock because it has that functionality built into the browser itself. You can even import/create your own blocklists right in the browser. This has the additional benefit of reducing fingerprint data.
Brave has been criticised for their in-browser shady crypto and most recently about sharing user data to be used for training AI, or something along those lines. In contrast ublock or umatrix are completely transparent plugins created by the community that has pretty much become the standard.
Vivaldi has adblock built in as well, but I'm not a huge fan of that either.
The crypto is a shitty gimmick but if you don't use it then it doesn't affect you at all.
I've never heard anything about user data being sold, do you have a source for that?