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If you value privacy, ditch Chrome and switch to Firefox now
(www.fastcompany.com)
This is a most excellent place for technology news and articles.
https://addons.mozilla.org/en-US/firefox/addon/multi-account-containers/
https://addons.mozilla.org/en-US/firefox/addon/facebook-container/
https://addons.mozilla.org/en-US/firefox/addon/simple-tab-groups/
Check them out. The first two are made by Mozilla and Simple Tab groups can integrate with the first add on.