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Amazon is now automatically playing fullscreen video ads on Fire TV
(9to5google.com)
This is a most excellent place for technology news and articles.
For me, it was the guy in the pub selling bootleg cigarettes and tobacco. Then, for a time, they would sell CDs and DVDs. Although now that I think about it they did VHS back in the day also.
These days I'm pretty sure all hacked firesticks have moved to a subscription model. There's a game of whack-a-mole being played with rights holders and streamers, particularly with sports, so there is some back end work being done keeping it seemless for the user.