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(www.fastcompany.com)
This is a most excellent place for technology news and articles.
I'm sorry, I don't know if "general user" means what I think it means. English is not my first language.
What I meant was that most people who use the internet and social media on a regular basis aren't exactly nerdy/tech-savvy. So as soon as you start talking to them about federated instances and whatnot, they lose interest.