While I still think that Hyundai engineering and design did some real magic with the IONIQ 5, I just can’t help but feel like the rest of the company is just screwing the pooch on this car. They’ve flooded the US market with models people there don’t seem to want to buy, and dealership lots often have a dozen or more waiting to be sold.

Meanwhile, here in Canada buying one is damn near impossible. That doesn’t seem to stop them from sending out mass marketing materials and ads trying to sell them (or the IONIQ 6), mind you — I just wish they had focussed first on ensuring their biggest boosters globally were getting the cars they want, as opposed to putting lots of cars nobody seems to want on US dealership lots.

(FWIW, my dealership told me they weren’t being allowed by Hyundai to order any 2023 IONIQ 5s. This seems to be a fairly common occurrence across all dealerships here in Canada, with just a few cars trickling in each month).