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this post was submitted on 03 Jul 2023
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Is it safe to say that reels has failed? It definitely didn't eat tiktoks lunch but I've used reels loads without ever using TikTok. I think it largely an age/demographic thing.
Instagram is the only real brand they have left that's not bleeding users quickly (I don't know how they can make more money off Whatsapp), so that's why they are branding everything with Instagram now.
Reels was forced on Instagram users, I don't think they are getting any audience who got Instagram just to use reels.
It has failed with the demographic they were after, which is TikTok users lol