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A Novel Approach to Youtube Ads
(9to5google.com)
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this post was submitted on 26 Nov 2023
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Technology
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They give up on everything else all the time. I wonder if expanding their ad business is the one exception though. They ran out of new users and already pack videos full of ads. Forcing them on people who block them is the only thing left for them to attempt as they seek to continue perpetual growth.
Ads are the very core of Google at this point. They are more likely to give up their search engine and the name Google before they give up their ad business.
Unfortunately the videos with ads absolutely packed through them are largely due to the creators choosing the settings for extra monetization.
Youtube just made changes that prevent creators from choosing to only allow skippable ads. Now youtube chooses what type of ads to run at the start and end of a video.
The only choice creators have is to enable or disable mid-roll ads, and where to place them (but the default is to allow youtube to make those choices too)