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this post was submitted on 08 Nov 2023
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Google is very smart with ad prices because they are actually not constant. Advertisers have bots that bid how much they want to pay for an ad, determining based on user data how much it's worth for them, and if your bot wins, your ad is shown. That's why if some advertiser decides to pay a lot to a lot of user groups, the same freaking ads are being shown to you all the time