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YouTube's plan backfires, people are installing better ad blockers
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
I wouldn't even call that backfiring. If those people were using ad block, how much were they contributing to YT anyway? Watching videos doesn't get Google anything besides server costs unless they manage to sell an ad to that user. You could argue usage statistics help them, but they have no competition to way that against either so even that is moot.