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this post was submitted on 04 Nov 2023
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I've been saying it for months now: note the language on the YouTube ad-blocker messages.
It's not "Please turn off ad blockers", it's "Ad-blockers are not allowed".
They're not asking, they're not being polite, they're not trying to coax you, or imply the site won't work if you leave the ad-blockers on.
They're drawing a line. They're telling you, from this point forward, they are the authority and they are declaring ad-blockers as verboten.
That language is extremely telling, and it signals a very troubling future for the web, because the rest of the internet is going to follow their lead on this. As soon as Google provides them the means to enforce this authority, they will.