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Meta Threads engagement has dropped 50% in a week
(www.nbcnews.com)
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this post was submitted on 14 Jul 2023
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It's generally when you're stuck in a loop of reading negative posts/articles. I think the phenomenon comes from how when you read a negative article/piece of news you feel down, so you want to scroll further in the hopes of seeing something positive to lift your spirits. But then of course it's only more negativity, and so you keep going. And the algorithms of Twitter/Facebook knows this, so they don't tend to help you find something positive.
Nothing positive is needed. It's an outrage engine that keeps you involved by edging on the max level of disturbance you are comfortable to consume. Seeing, posting reactions, having likes enables you to keep it going.
That's fair, I don't partake in that side of the web myself but when I get stuck in it it's usually because I read something depressing and am scrolling desperately hoping for good news.
Meta could learn a lesson or two in edging ๐