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Reddit kills awards and coins
(old.reddit.com)
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I wonder if this isn't a rev recognition play. If their accounting rules say they can't take the revenue until the award is issued....I bet there's a lot of money sitting on the table they can apply to their books with this play. It's basically the same play as expiring unused gift cards....
Hmmm. Conspiracy theory intensifies...
That's actually an excellent point, but it has the chance to backfire spectacularly if they can't IPO or come up with a more higher earning replacement before the end of the next fiscal year. So I totally expect them to fuck it up