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Meta is promoting Threads posts on Facebook and there’s no way to opt out
(www.engadget.com)
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this post was submitted on 23 Oct 2023
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I took the phrase "small business" to mean places with an actual storefront (restaurants, small shops, studios, and so on) who use FB or IG in lieu of having their own site. For those places it makes particularly little sense because social media isn't most people's first port of call when they're looking for somewhere to eat dinner or go thrifting.