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this post was submitted on 18 Oct 2023
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Here is another article on the study for north American stats. WSJ might be a capitalist shit rag but they rarely publish nonsense data
http://deloitte.wsj.com/cmo/are-consumers-adlergic-a-look-at-ad-blocking-habits-1522728141
That's where the approx 30% for NA comes from.
Idk how accurate those addon numbers are, they're probably not capturing stats for global numbers but user accounts are.