343
Tumblr is losing $30M each year, CEO says
(techcrunch.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 12 Jul 2023
343 points (99.1% liked)
Technology
59081 readers
3022 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
I think that if a platform wants to support long-form content, it needs to make design choices around long-form. It can't be a short-form content UX with an arbitrary limit removed so that long posts can be created, if they're going to be displayed and interacted with in the same way as 280 character tweets.
Some design choices that made Tumblr better for long-form posts and discussion: Being able to tag a post without writing the tag inside the main post body, so posts can be categorized without messing up the content. Text formatting support. Media can be inserted into any part of the text instead of forcing them to appear at the bottom of the post. Q&A. Post archives. Custom blog theming. One account can have multiple blogs to organize content. Replies show the context of what they're replying to when shared. Support for commenting on posts. They combined these effectively with short-form design like the centralized feed of posts and interaction buttons.
Another reason I prefer Tumblr over Twitter is because Tumblr's format makes discussion most visible, while Twitter makes soapboxing most visible. Tumblr's design has flaws, but it's the best example of platform design that balances long-form, short-form and discussion in my opinion.
That all makes sense.
But I think all of these design choices are somewhat arbitrary. That is, they’re all mostly independent of each other and can be mixed and matched pretty freely without the underlying data structures on the backend changing much or at all.
The point being that I think we’re still transitioning out of the big social era where the platform is a highly walled garden. Once social media becomes decentralised and federated and FOSS, a lot of these boundaries no longer exist or don’t need to exist. Both a tumblr like UI and the ordinary UI and a Twitter like UI could exist on top of a single mastodon server.
Also, interestingly, I think calckey, which has a char limit of 4000 has also made some design choices similar to tumblr’s, but maybe organically and independently so(?)