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The top 2 movies this year were not sequels, reboots, or remakes:
https://www.boxofficemojo.com/year/2023/?ref_=bo_yl_table_1
1 Barbie $635,171,975
2 The Super Mario Bros. Movie $574,934,330
2 more in the top 10:
5 Oppenheimer $323,715,325
10 Sound of Freedom $184,038,874
So 4 out of the top 10, including the top 2 are new to film.
Not bad... The reason the Creator didn't do well is that it's apparently not very good:
https://www.rottentomatoes.com/m/the_creator_2023
While Barbie and Mario aren't sequels, they are very much banking on the fact that they are extremely well established brands worldwide.
Oppenheimer has Christopher Nolan's name.
In the end it's all about branding and marketing. Sequel are easy to market, as well as other well known brands, and superstar directors or actors.
The Sound of Freedom is genuinely a rare surprise.
Super Mario Bros (1993) https://imdb.com/title/tt0108255/
Super Mario Bros (2023) https://imdb.com/title/tt6718170/
Of course, there is an inevitable sequel coming to one of these movies...
Bad