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Desperate or just business as normal?
(www.techtimes.com)
This is a most excellent place for technology news and articles.
It is a much better (and more honest) way to manipulate users using the Sunk Cost Fallacy.
Instead of blackmailing Mods to stay by saying “you have invested a lot of your time into this subreddit, it would be a shame if something would happen to it”, they could say to users “you are already paying for the ability to use Reddit, you might as well use Reddit”.