This is not going to be a blogpost about "Why do people still use Reddit instead of everyone moving to Lemmy?". I noticed that even with Mastodon users, who already understand and like the advantages of decentralized platforms, the usage of Lemmy is extremely small, and more people use Reddit. Most of them haven't even heard of Lemmy. To be fair, the Reddit usage also seems to be fairly low.

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[–] cardboardboxfort@lemmy.world 2 points 23 hours ago

Yeah but thats better than most niche message boards back in their heyday. Probably better than y incubators message board to.

A big chunk of reddit traffic and users are bots. Another large segment are more recent arrivals from India (check out how many Indian topics make the front pages on the weekends when USA/UK traffic is low.) While I can't prove it I have a hunch that Spez hired a bunch of Indian clickfarms to pump the numbers before the IPO. Maybe he just promoted in India more to get an influx of users for the IPO or maybe they are mostly "social media marketers" hired to sell health/peptide supplements (seriously there are services that do that on Reddit so be careful ever taking any such advice from them.)

But my point is that the quality of users is pretty weak and I'm certain American advertisers have noticed by now. 300ish real, quality users is a better engagement metric than 6000 bots.