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Stretch Armstrong was first sold in 1976, and is still available today. The dolls were latex skin filled with a thick gel that would give it a little bit of shape inertia.
There was nearly a Stretch Armstrong movie, although the project ultimately fell through. I personally feel that is probably for the best.
Here is an unstretched Armstrong.
And stretched.
I feel like his spiritual successors are Plasticman, Richard Reed from Fantastic 4, and Mrs. Incredible (with delicious feminist implications).
I was also just thinking how plastics is a nice contrast to AI. People keep trying to convince us to use AI, but we don't want to because we know it makes us stupid and we know it is absolutely unreliable. But plastics, man, plastics were fucking everywhere all at once, because they were actually useful in a lot of different contexts.
Edit: Looks like Plastic Man (1941) predates Stretch (1976), but I mostly know Plastic Man from Saturday Morning.
https://en.wikipedia.org/wiki/Plastic_Man
There were the muscle men minatures too that came out in the 80’s but yah the incredibles movie seems to be the current equivalent.
Yet, Kenner never marketed him as a superhero license from Marvel.