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The Manosphere: Beyond the Moral Panic (www.psychologytoday.com)

submitted 1 month ago* (last edited 1 month ago) by Wren@lemmy.today to c/feminism@lemmy.world

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How Manosphere Influencers Draw People in: The B.A.D.G.E.D. Playbook

Drawing on my work with young men and the insights of researchers who have examined the manosphere, I use the acronym B.A.D.G.E.D. to summarise a method consistently employed by some manosphere influencers to enlist and profit from followers:

B—Build up the problem: Frame ordinary developmental struggles as personal deficiency. You're not attractive enough. You're not successful enough.

A—Attack the mainstream: Position society as deceptive and hostile. You're being misled. Feminism is trying to emasculate you.

D—Deliver "hidden" knowledge: Claim to be the voice of truth in a world of lies. You've joined the awakened.

G—Gather the tribe: Create a sense of belonging and shared identity. You've joined the awakened.

E—Extract payment: Monetise the solution through courses, programmes, subscriptions and investments.

D—Drip-feed reminders: Keep the threat alive. Stay sharp. Society will try to trick you.

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[–] Wren@lemmy.today 3 points 1 month ago (1 children)

It starts with trying to make them more unhappy in the first place. A regular man who thinks it's impossible to find a date might just be having the average experience, but the manosphere concocts a problem where there is none. It might suggest he isn't attractive, that only the top 10% of men actually attract women, and he's hopeless — before offering a paid pick up artist class as a solution.

[–] JohnnyEnzyme@piefed.social 1 points 1 month ago

And demeaning women as a part of that process. It's such bullshit, but also vile bullshit.

In my study and contemplations of history, I've come to understand that civilisation and even larger-scale agriculture itself was something of a power grab, immediately creating hierarchy, haves and have-nots, and magnifying other kinds of differences. It was the rise of the Patriarchy I think, and when men today and throughout history refer to 'traditional values' and similar crap, I believe it recapitulates that kind of original power grab.

I'm a bit under-read on tribal / clan anthropology, and especially how it relates to the long history of genus Homo (which goes back ~2.5Myrs), but my working belief is that humanity across history mostly didn't and couldn't function as a patriarchy. So the actual 'tradition' would be people living in much more equalized (and small) situations, because cooperation and goodwill was more important than power.

Eheh, sorry for the essay.