this post was submitted on 22 Sep 2026
10 points (91.7% liked)

Feminism

1689 readers
1 users here now

Welcome to the feminism community on Lemmy.World!

Rules:

  1. This is a feminist community, meant for discussing issues around equality and gender. Disagreement is acceptable but anti-feminist statements are not. Similarly, TERF-aligned comments, including anti-trans or other anti-LGBTQ+ sentiments are not allowed. This does not preclude debunking anti-feminist talking points.
  2. Posts must be related to feminism, gender issues, or related content. Topics can include current issues/news, historical topics, personal questions/thoughts, or discussion threads. If you are unsure if your post is on-topic, feel free to message the mods before posting.
  3. Memes and humor are allowed but should not be excessively posted.
  4. No hate speech, slurs, celebrating death, advocating violence, or abusive language. This will result in a ban. Utilizing such language in your username will also result in a ban.
  5. Follow site-wide rules.

founded 2 years ago
MODERATORS
jeffw@lemmy.world
10
The Manosphere: Beyond the Moral Panic (www.psychologytoday.com)
submitted 1 month ago* (last edited 1 month ago) by Wren@lemmy.today to c/feminism@lemmy.world
7 comments fedilink hide all child comments
 

How Manosphere Influencers Draw People in: The B.A.D.G.E.D. Playbook

Drawing on my work with young men and the insights of researchers who have examined the manosphere, I use the acronym B.A.D.G.E.D. to summarise a method consistently employed by some manosphere influencers to enlist and profit from followers:

B—Build up the problem: Frame ordinary developmental struggles as personal deficiency. You're not attractive enough. You're not successful enough.

A—Attack the mainstream: Position society as deceptive and hostile. You're being misled. Feminism is trying to emasculate you.

D—Deliver "hidden" knowledge: Claim to be the voice of truth in a world of lies. You've joined the awakened.

G—Gather the tribe: Create a sense of belonging and shared identity. You've joined the awakened.

E—Extract payment: Monetise the solution through courses, programmes, subscriptions and investments.

D—Drip-feed reminders: Keep the threat alive. Stay sharp. Society will try to trick you.

you are viewing a single comment's thread
view the rest of the comments
[–] Wren@lemmy.today 2 points 1 month ago* (last edited 1 month ago)

Yeah, it's essentially the right wing influenced playbook. Alex Jones is a good example, minus the B.