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I didn't understand this for a long time myself. And I can't rightly remember when I first learned about this sort of thing. But once I did, information just seemed to flow to me from multiple directions. Maybe look up classic tactics around sales and marketing, then deceptive, yet typical, psychological sales and marketing practices. There's a book on credit cards I enjoyed years ago "How to Take Advantage of the People Who Are Trying to Take Advantage of You: 50 Ways to Capitalize on the System" by JSB Morse (Though long story short, avoid debt and credit cards). One video on YouTube turned me off of buying ink cartridges once I found out what they truly cost versus the exorbitant amount they sell them for. Capital rip offs.