this post was submitted on 05 Aug 2026
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Unless they are referring to paid advertisements by the creators.
The creators would presumably take a cut/fee from YouTube for showing their content ad-free. sponsorblock already does something similar.
Creators already get paid very well for posting on YouTube.
A good rule of thumb for me is, if I see adverts on YouTube and on TV for the same company or product, then they are charging too much..
I choose to avoid them.
if somebody is advertising a small company/startup etc..
Go for it.
But if a creator has ads on premium that costs x amount each month.
Nahh...
--An ultra religious sponsorblock and ublock and hater of mass marketing.
Not since Pewds made some nazi jokes 9 years ago. Think they're only now getting back to where they were before that.
There are also a ton more people doing a lot of niches, so now you get fewer views.
That I can agree on, but then again, how would they even sell their product if there's no advertisement? The companies that don't charge too much and then stuff some of it into advertisement, tend to go under.
Creator doesn't really know if you have premium or not and many users (me) will also have adblock so they don't get a cent from these views. That's why many will show you ad-free videos on Patreon or Nebula. No sponsor segments if they know you're a paying customer.
Please see my two edits regarding this. YouTube very clearly spells out that these sponsored segments are fair game for YouTube Premium. This lawsuit is utterly frivolous, and I hope it burns for being such a joke that I could debunk it in five minutes.
Plus they have a built in functionality to detect and skip creator ads. Not that if they were actually legally responsible for blocking those that this would be an acceptable solution, but they aren't, so this is a consumer bonus.
I hate that I'm defending Google here, but I agree the lawsuit is frivolous.
So do I; believe me, I went into this hoping Google had badly fucked up, which is why I was admittedly miffed enough to write that comment and to try to prove myself wrong in the edit. Very "that was just a bunch of cheap walk cycles!" energy; I wanted the lost episode.