this post was submitted on 31 Jul 2026
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Tim Cook sees Apple’s hybrid AI strategy as a ‘competitive weapon’: Apple emphasizes that much of its AI suite — Apple Intelligence — can be run on the devices themselves. (www.cnbc.com)
submitted 5 days ago by eicker@lemmy.world to c/technology@lemmy.world
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[–] eicker@lemmy.world 2 points 5 days ago

Apple has always been unusually willing to sacrifice short term hype for long term positioning. That does not guarantee they are right, but it is a very different bet from spending hundreds of billions assuming demand will eventually justify the buildout. If AI demand disappoints, discipline suddenly looks a lot more valuable than scale.